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Building Bridges To Promote Integrated Cancer Care:
Leading Charity Launches Courses For Health Professionals In 2006

�I applaud the work Bristol Cancer Help Centre is doing through its training programme for health professionals and complementary therapists to identify and break down barriers to high quality integrated cancer care.�
Professor Mike Richards, National Cancer Director.

 �This pioneering charity represents the gold standard in complementary care in cancer� 
Karol Sikora, Professor of Cancer Medicine, Imperial School of Medicine, Hammersmith Hospital.

�I absolutely know that coming to the Centre made a fundamental difference to my ability to cope with cancer, the treatment and to look forward with hope.  The people at the Centre helped me to save my life.�
Michele Eve, playgroup worker and mother of three, Bristol.

For immediate release

25 years after first opening its door as a voluntary pilot project operating from the home of its co-founder Pat Pilkington MBE,  Bristol Cancer Help Centre - the first and leading cancer charity in the UK to offer holistic care for mind, body and spirit using the now world-renowned Bristol Approach to cancer care today published it�s 2006 education programme of education courses for health professionals.  

The charity�s respected education programme which attracts health professionals from around the UK and as far afield as Hong Kong, Japan, Canada and Australia, includes University of West of England accredited courses that can contribute to professional development on Complementary Therapies and Cancer, and The Role Of Complementary Therapies In Current Healthcare Practice. 
In addition to the eleven existing courses for health professionals, three new courses for are on offer for 2006:  The Bristol Approach To Nutrition In Cancer Management, Guided Imagery And Spontaneous Imagery.  

�National Institute for Clinical Excellence Guidelines recommend that health professionals undertake a holistic assessment of their cancer patients needs� explains Director of Education Ruth Sewell
�As the acknowledged leader in this field, with 25 years experience of assessing and meeting peoples physical, emotional and spiritual support needs following a cancer diagnosis, we have unique expertise and support to offer dedicated health professionals who are keen to embrace this new challenge.�

�Bristol Cancer Help Centre is delighted that increasing numbers of health professionals � in particular specialist, community and palliative care nurses - are attending our education courses on how to incorporate the complementary therapies, nutrition and lifestyle recommendations and stress-reducing techniques of the Bristol Approach into their work, to provide supportive care to their cancer patients.  Many of the skills and therapies we teach: for example simple relaxation and massage techniques, do not require massive additional NHS resources to implement, but can make an enormous difference to the experience of people with cancer.�

Kate McKenzie, who initially worked as a nurse within acute oncology wards and in palliative care in Bristol, now uses her nursing skills on the Bristol Cancer Help Centre therapy programme.  She is also a massage therapist and passionate about the benefits of integrating conventional medicine with complementary therapies.  She teaches on the charity�s education courses for health professionals and explains:-

�My experience within the NHS is that patients often feel as though they are losing control over their lives and their disease process.  This is compounded if only their physical cancer and bodily systems are referred to and treated, and any notion of their psychological or spiritual health is overlooked.   What people with cancer want, what anyone wants, is to be acknowledged, supported and loved on all levels of who they are.  And this for me is the joy of working at Bristol Cancer Help Centre.

�Nurses and other health professionals attending our courses not only deepen their knowledge of the mind-body connection and the use of complementary therapies within a conventional setting, but they can also learn practical techniques and approaches which they can begin to integrate in to their work.  Participants have told me that this can increase their job satisfaction by deepening the interaction they have with patients whilst providing un-intrusive, simple techniques for patients to help themselves.  The added bonus is that nurses can use these tools and knowledge to help them manage their own stress.

�When I started out in my nursing career all I ever wanted to do was to make a positive difference to the lives of people with cancer.  Now, through my knowledge of complementary therapies and self-help techniques and the work that I�m involved in at the Bristol Cancer Help Centre I believe, hand on heart, that I really am doing that.�


For further details, and interviews please contact Clare Benjamin Communications Manager on tel: 0117 980 9515 and email:

Notes to editors   
1. Bristol Cancer Help Centre�s 2006 education programme for health professionals consists of four education weeks comprising a total of fourteen courses and is run by an experienced team including Ruth Sewell, RN, PhD, Director of Education at the Centre nurse and psychotherapist who writes and lectures on holistic cancer care , Dr. Clare Jetha MBChB, DRCOG, MRCGP, a doctor specializing in integrative medicine and former Principal in General Practice in Bristol , nurse and massage therapist at the Centre Kate McKenzie, RN, BSc(Hons), MTI, IIR, senior nutritional therapist at the Centre Elizabeth Butler BSc (Hons), Dip ION, Director of the Massage Training Institute and massage therapist at the Centre  Andy Fagg, Senior Psychotherapist at the Centre and former lecturer at Westminster University Marianne Fitzgerald-Klein PhD, founding member of the Centre and Senior Healer Janet Swan, and Principal Lecturer In Cancer Care at the University of the West of England Pat Turton.
2. On 12th October 2005 the charity launched it�s New Dawn Appeal at a Reception at the House of
Lords hosted by Lord Waldegrave.  The public and companies UK wide are being invited to donate to the Appeal for �4.5 million to enable Bristol Cancer Help Centre to expand its support information and training programmes, and to deliver these from its first ever purpose-built National Centre.
3. The Bristol Cancer Help Centre was founded 25 years ago in October 1980 by Penny Brohn a woman living with cancer, and her great friend Pat Pilkington MBE to support people living with cancer and those close to them.  
4. It is the UK�s first and leading holistic cancer charity that has pioneered and specialises in the world-famous Bristol Approach to cancer care that provides a unique range of physical, emotional and spiritual support to help people to deal with the challenges a cancer diagnosis brings.
5. The charity offers information and support through a range of therapy courses at the Centre including the Bristol Approach two-day and Bristol Retreat five-day residential courses, offering people affected by cancer complementary therapies, practical advice on nutrition and lifestyle, and stress-reducing self-help techniques.
6. The charity�s Cancerpoint service enables people affected by cancer within easy access of Bristol to benefit from 3,000 individual booked appointments a year with the Centre�s therapy team including nutritional and massage therapists. 
7. The Bristol Approach works hand in hand with medical treatment, and is delivered by the charity�s experienced teams of doctors, nurses and complementary therapists.  
8. The charity works to promote an integrated approach in mainstream cancer services, and develop good practice in the field of complementary cancer care, with over 500 training places a year available to health professionals and complementary therapists, wanting to use the Bristol Approach in their own work  to support people with cancer.
9. For information and support contact the National Telephone Helpline on
0845 123 23 10 email
helpline@bristolcancerhelp.org or log onto www.bristolcancerhelp.org